Most people who have been in the music industry will never tell you how to correctly promote your music. It’s competition out there and they don’t want to give up all the music promotion secrets. Many simply want to sell you something so they tell only half truths about promoting your music. In this article I will tell you some of what I’ve learned in over 15 years as a rapper. I will attempt to tell you only the things that work and bust up a few myths that many have told you.
First of all you need to understand that this is an industry that thrives if you are willing to learn all you can about it. I never thought that I knew it all so I still read, listen to audio books and watch videos everyday to sharpen my skills. The hip hop industry is not a thing of talent only, it’s a thing of business. You need to commit yourself to learning about marketing, branding and things like presentation. These are areas in music that if you get great in these things you will be able to sell many records. Even if you don’t become famous to everyone worldwide, you can still make a considerable amount of money doing what you love.
Notice I said sell records not making music or making friends but selling records. I notice that the better I get at internet marketing, the more I can sell. The same thing goes for making beats, the more you make means the more you study the sounds. (This means the better your music sounds.) Most musicians got the talent part licked but very few take the time to sharpen their business skills. I’ve met producers with over 1000 beats on their computers, but not one of them are getting heard.
I also have seen that it pays to branch out into other fields because this gives you longevity in the industry. I may have started as a rapper but I also wrote books and put my hand in independent films. This is how you further your brand. As I said in another one of my articles think of yourself as a brand when it comes to promoting your music. When you’re engaged in music promotion, I strongly suggest that you follow the lead of major companies and not your peers on the corner selling their music with you. Be consistent with your brand. It sounds odd if you’re M.C. Ace and you’re also working as a sanitation worker. Maybe M.C. Ace also hosted a talent show, this sound more like it.
The most important thing you can do to promote your music is to plan. Let me say that again, plan, plan, plan. It’s so many avenues to take during the music process that it’s easy to get sidetracked by something that sounds like a great deal. I don’t fall for something in promotion if it’s not in my plan. Questions to ask while promoting your music would be, Who will I reach? How can I reach them? When will I reach them? Make a reaction statement simply stating what you want your audience to do. Another important step is to write down everything about your audience that you can. What stores do they visit? What clubs do they attend. What do they eat? Everything so you know how to reach them.
A few secrets I’ve found is that you can actually get on television through cable ads. You can also create your own show on DVD like I did or your own magazine. You want to do something that would make you stand out. Think about it, what if you saw a green pig at a farm? Would you tell someone? Would you remember that? Be a green pig when you promote your music but remember to still be yourself. You are unique all by yourself and never forget it. Do things that are interesting to your audience. Giveaway things that make sense to you as a business person and to them. Be careful about this because it could diminish your brand.